Must-Have Requirements

• Sales & Business Development Experience

• • 1–3 years of experience in B2B sales, business development, inside sales, or account management, preferably in B2B SaaS, HR Tech, Fintech, or Software industries.

  • Proven track record of prospecting, pipeline generation, and closing deals targeting companies in Singapore and/or Malaysia.

  • Experience conducting outreach, client discovery, and product demos to business decision-makers (HR leaders, Finance, and C-level).

  • Ability to identify, engage, and build relationships with local referral and channel partners.

• Singapore & Malaysia Market Awareness

• • Solid understanding of the Singapore and Malaysia business landscape and SMB to mid-market buying behaviors.

  • General familiarity with key HR/payroll regulatory frameworks:

  • Singapore: CPF, IRAS, MOM requirements

  • Malaysia: EPF, SOCSO, EIS, PCB / Income Tax structure

  • Common local employment and workplace practices

  • Prior exposure to selling to Singapore- or Malaysia-based clients is a strong advantage.

  • Ability to position HRIS & Payroll solutions effectively to address client compliance and operational pain points.

  • Experience working with cross-border sales, marketing, and product support teams.

• Sales Execution & Account Management

• • Strong active listening and value-based selling skills to qualify leads and present tailored solutions.

  • Comfortable managing sales opportunities from inbound leads and outbound prospecting:

• • Qualifying prospects and managing pipeline in CRM (Zoho/Salesforce)

  • Preparing commercial proposals and negotiating contracts/quotations

  • Gathering customer feedback to inform product localization and sales collateral

• • Target-driven mindset with focus on key sales KPIs (SQLs, conversion rate, ACV, sales cycle duration).

• Collaboration & Commercial Orientation

• • Collaborate closely with Marketing, Solution Engineers, and Customer Success to maximize deal velocity and conversion.

  • Ability to deliver clear product demos highlighting key value propositions and ROI for prospective clients.

  • Familiarity with standard B2B SaaS pricing, tier structures, and package offerings.

• Stakeholder Management & Communication

• • Excellent stakeholder management skills across regional teams and senior leadership.

  • Strong communication skills in English & Mandarin (written and verbal).

  • Ability to clearly articulate complex product or regulatory topics to both technical and non-technical audiences.

Nice-to-Have / Strong Advantage

• Experience working in a regional or Southeast Asia expansion role.

• Background in HRIS, Payroll, Time & Attendance, or People Technology products.

• Exposure to compliance-heavy or regulated products.

• Experience in post-acquisition product expansion or multi-country rollout.

• Familiarity with customer research, discovery interviews, and market validation techniques.

Behavioral & Leadership Traits

• Ownership mindset – comfortable operating in ambiguity and building from zero to one.

• Customer-obsessed with strong empathy for HR leaders, business owners, and finance teams.

• Structured and analytical, yet pragmatic in execution.

• Able to balance speed vs. compliance in regulated markets.

• Strong collaboration style with the ability to influence without authority.

Location & Mobility

• Based in Singapore with active coverage of both Singapore and Malaysia regional opportunities.

• Open to occasional travel to Malaysia for client meetings, events, or partner engagements as needed.