Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 1 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to #ElevateThroughImpact and raise Indonesia's software standard.

Job Description: 

• Represent the voice of customers through research to define buyer persona and articulate pain points, purchase drivers, & consider alternatives
• Being an evangelist of Mekari's product by developing and constantly refining the positioning, value propositions, and product messaging that differentiate well and persuade action
• Own the creation of product marketing assets and ensure consistency of messaging across medium (website, landing pages, case studies, product video, blog, collaterals, pitch deck, etc)
• Identify champions among existing customers and own the development of case studies & testimonies to strengthen social proofs
• Continuously testing and iterate messaging on the website to ensure content is well resonating with the target audience and drive conversions
• Identify technical content requirements to address specific inquiries in each stage of the buyer's journey
• Collaborate with the product team to craft an enticing demo tour to showcase and let users to experience our product value seamlessly

Go-to-market

• Wear multiple hats of marketing channels and collaborate with marketing and broader GTM teams to lead and ensure successful launches & adoption of new products & features
• Support the lead generation & customer acquisition process by creating a seamless conversion journey from traffic to qualified sales opportunities
• Define use case map and collaborate with demand generation team to strategize performance campaigns based on audience segments and behaviors related to product use cases
• Own the campaigns within customer marketing channels (landing pages, release notes, email, in-app) that support expansion MRR through the adoption of new offerings

Market Research & Measurement

• Work cross-functionally with research, product, and commercial teams to influence pricing strategy and product roadmaps based on market demand, competitor intelligence, and customer feedback
• Measure product marketing performance through key metrics such as conversion rate & expansion MRR
• Set up measurement dashboard for key business metrics and their leading indicators and provide reports on a regular basis

Requirements:

• Years of experience in product marketing with leading tech companies/B2B SaaS provider is preferred
• Demonstrated experience in researching for buyer's persona, articulating pain points, and crafting positioning, differentiated value proposition, & messaging hierarchy
• Experienced in website content development & web prototyping (or design) with strong familiarity with tools like Figma, InVision, or Miro
• Genuinely excited by software products and can talk very comfortably about how they work
• Prior experience in crafting messaging targeted to HR/Finance/Business Owners is a plus
• Demonstrated experience of owning go-to-market strategy and execution for product launch and adoption targeted to both new or existing users with proven business results
• Demonstrated experience in operating tools for marketing campaigns & automations (MoEngage, Intercom, Mailchimp, or similar tech)
• Strong analytical skills with high familiarity with analytics tools (Google Analytics, Data Studio, Tableau, Hotjar, etc)
• Demonstrated experience in project management with cross-functional settings
• Experience in shaping and leading market (or user) research to uncover pain points, market demand, and opportunities, value matrix, willingness to pay, & competitive positioning is highly favorable

What'll Make You Stand Out:

• Experience in leading user research to inform GTM, product, marketing, and commercial strategies
• Proven experience in developing highly converting websites
• Experience launching a new product line or major business initiative from the ground up
• Experience working in high-growth, start-up environments
• Solid experience in B2B SaaS or subscription-based tech companies
• Interest in back-office technologies to empower businesses (HR tech, ERP, finance, tax, or project management tools)

What You Will Get:

1. Competitive salary + daily allowance.
2. Premium private health insurance (outpatient, inpatient, maternity, dental).
3. Early access to salary + flex installment (employee loan) via Mekari Flex.
4. Allowance for sports activities and glasses/contact lenses.
5. Flexible working hours and remote work culture with free co-working space services.
6. Annual and unpaid leaves from day 1 of join date + unlimited sick leave with doctor note.
7. Notebook Ownership Program.
8. Strategic office location, accessible by MRT.
9. Friendly and dynamic work environment.
10. Opportunity to take part in growing Indonesia's no. 1 SaaS company