Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 1 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are eager to grow and create their #BiggestImpact.

Job Summary:
Lead Product Marketing Manager is responsible in driving the go-to-market strategy, ensuring successful product launches, and help the product achieve product market fit fast. The Lead PMM acts as a bridge between the product development team and the market, ensuring that the product meets the needs of customers and is effectively communicated to the market.

Key Responsibilities: 

Market Research and Analysis

• Conduct thorough market research to understand trends, opportunities, and the competitive landscape.
• Identify target market segments and develop deep insights into customer needs and preferences.
• Analyze competitor products, strategies, and market positioning.

Product Positioning and Messaging

• Develop and articulate clear and compelling product positioning, messaging, and value propositions.
• Ensure consistency in messaging across all marketing channels and materials.
• Clearly define the segment/ideal customer profile for the product and ensure the regular evaluation is in place to validate and iterate the ideal customer profile.

Go-to-Market Strategy

• Develop comprehensive go-to-market strategies for new products and features.
• Develop the marketing strategy, outbound, and partnership strategy for both acquisition and expansion
• Plan and execute product launches, including coordinating cross-functional teams.

Sales Enablement

• Create sales tools and collateral, such as presentations, product demos, battlecard, and case studies.
• Train and support the commercial team to ensure they understand the product and its value proposition.
• Develop strategies to support the commercial team in achieving their goals.

Performance Tracking and Analysis

• Monitor and analyze the performance of campaigns and initiatives.
• Develop and maintain key performance indicators (KPIs) to measure iniatives' effectiveness.
• Provide actionable insights and recommendations to optimize marketing, sales, and partnership strategies and improve ROI.

Customer and Market Feedback

• Gather and analyze customer feedback to inform product development and improvement.
• Act as the voice of the customer within the organization.
• Collaborate with the research team to gather more insights about the customers and market to contiuesly iterate on the go-to-market strategy and to some extent product feedback.

Cross-Functional Collaboration

• Work closely with HoB, product management, sales, AM, marketing, telesales, partnership, SDR, customer success, and other teams to align on the go-to-market strategy and business goals
• Maintain effective communication with key stakeholders.
• Foster a collaborative environment to ensure successful product launches and ongoing marketing efforts.

People Management

• Lead and mentor junior members, ensuring high-quality output and professional development.
• Manage projects and prioritization for their assigned tribe.
• Iterate on process improvements to ensure the research and analysis process becomes more efficient.
• Maintain relationships with relevant key stakeholders to ensure the team works on relevant projects and drives impact within the organization.
• Foster a collaborative and inclusive team culture to enhance team performance and morale.
• Provide regular feedback and performance evaluations to team members to support their career growth.